2009 Pride Fundraising: Sponsorship & Membership Drive
Your donation to Out Wilmington, Inc. 501 (C)(3) non-profit and your support of 2009 Wilmington Pride, our largest Annual Fundraiser, allows us to give back to the following organizations in an effort to bring positive change to all of the residents of Southeastern North Carolina:
Coastal Carolina HIV Care Consortium
The Leukemia & Lymphoma Society
The Children's Foster Care Fund
Equality North Carolina
St. Jude's MCC
UNCW Pride
PFLAG
Donations may be tax-deductible, please consult your tax professional for advice.
Sponsorship Levels:
Platinum: $1,750 (billed monthly @ $145.83)
Gold: $1,250 (billed monthly @ $104.16)
Silver: $1,000 (billed monthly @ $83.33)
Bronze: $500 (billed monthly @ $41.66)
Business Listing: $150 (monthly N/A)
Membership Levels:
Family: $50
Individual: $35
Youth: $15
Reasons to Market with an Out Wilmington Pride 2009 Sponsorship:
Media Exposure / Press Releases: Pride will be marketed in local, state, and national media including Internet, TV, Newspapers, Magazines, & Radio.
Print / Collaterals Exposure: 2009 Pride Guide, Business Directory, Posters, Banners, and Flyers.
Internet Exposure: OutWilmington.com Business Directory & Locator Map, Banners, Listings, LinksMonthly Pre-Pride E-Newsletters, Evites, & Calendar.
Event Exposure: Pre-Pride Out Wilmington Events, Pride Street Festival, Pride Powerball 50/50 RafflePort City Pride Stride Giveaway (ex: t-shirt) & runner’s bagRecognition and thanks live at events.
Member & Sponsor Social Passes: Passes to Member Social Events (does not include entertainment tickets).
Good reasons to market to the LGBT Community:
1. Very large target group with an estimated buying power at over $700 Billion in 2008.
2. Very affluent target group, with a higher absolute income levels (DINKS: Dual income, no kids) - and importantly, higher disposable income levels versus mainstream consumers.
3. More “disposable time” vs. mainstream consumers (DINKS).
4. Strong desire to be marketed to (contrary to mainstream consumers who feel annoyed with the multitude of marketing activities bombarding them each day).
5. Tremendously brand loyal – particularly when they are directly spoken to in a clearly branded, engaging and relevant manner. One in four GLBT adults say they have switched products or service providers because they found a competing company that supports causes that benefit the GLBT community.
6. Trend setters (“Early Adopters”) across many different product categories.
7. Confident, communicative and influential target group.
8. Can be reached with highly targeted and cost efficient marketing activities – at a fraction of the cost of traditional mainstream marketing efforts.
